HUA YU AWARDED MOST INFLUENTIAL WOMAN IN ETHNIC BRAND STRATEGY – CANADA

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A huge congratulations are in order for Hua Yu, Managing Partner at LEVEL5, for being awarded the most “Influential Woman in Ethnic Brand Strategy, Canada” as part of Acquisition International Magazine’s 2017 Influential Businesswoman Awards. The 2017 Influential Businesswoman Awards honour the remarkable achievements made by women from a diverse range of industries. These outstanding… Read more »

BUILDING OWNABLE COMPETITIVE ADVANTAGE BEGINS WITH ANSWERING YOUR BRAND’S ‘WHAT’ AND ‘WHY’

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Author: Sylvia Palka MeloBefore a CEO can begin to build ownable competitive advantage, there are two very important, yet often difficult questions that he or she must first answer. It’s the ‘WHAT’ and the ‘WHY’ of any business – and in this specific order:What business are you in? This may seem like an obvious question;… Read more »

LEVEL5 IS PROUD TO BE A PARTNER IN HELPING SOOPAK BRING THEIR BRAND STRATEGY TO LIFE

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Author: Sylvia Palka Melo, ManagerLEVEL5 congratulates our client, SoOPAK, on the launch of their new website. Head over to www.soopak.com to check it out! SoOPAK provides inspirational and simple packaging solutions for customers of all industries and size. After experiencing tremendous growth since opening up shop in Mississauga, Ontario in 2014, the company decided that… Read more »

Embedding brand into business strategy to drive profitable, sustainable growth

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By: Sylvia Palka Melo, Senior ConsultantBrands are critical assets, have equity, and drive business strategy and performance. When a brand is viewed as an asset, multiple opportunities arises to leverage this strategic asset to generate profitable, sustainable growth. CEOs that adopt and successfully implement this perspective see brand building shift from a tactical effort that… Read more »

The Brand-Driven CEO: Bringing Your Brand to Life Profitably Across Your Business System

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By Sylvia Palka Melo, Senior ConsultantWhat do all brand-driven CEO’s have in common? They treat their brands as assets and align all the elements of their business system to make sure that their brand delivers consistently on its promise.On October 5th, 2016, LEVEL5, in partnership with Spencer Stuart, hosted our Leaders Forum series power breakfast… Read more »

Congratulations to Keyspire on their Profit 500 ranking

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L5 wants to congratulate our client, Keyspire, on their ranking as the #1 fastest growing consumer service company and the 11th overall fastest growing company in the country. Last week Profit Guide released their 2016 Profit 500 ranking, highlighting Canada’s quickest growing companies. Published in the October issue of Canadian Business and online at PROFITguide.com,… Read more »

A Reflection on my LEVEL5 Summer Internship Experience

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By: Michael Maringola, Analyst Intern, Summer 2016After four months and lots of beer (clients), my summer at LEVEL5 has been a fulfilling and valuable experience. As an intern I was given an inside look into the management consulting industry, with a special L5 spin. It has been a long journey from that first interview with… Read more »

LEVEL5’s Annual Open House

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By: Sylvia Palka Melo, Senior Consultant On August 23rd, 2016, LEVEL5 opened its doors to over 60 of the best and brightest students from the top business schools in Canada for our annual Open House. The event kicked off with a keynote speech by LEVEL5’s Founder and Managing Partner, David Kincaid, on the company’s history,… Read more »

L5 Summer Community Day

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Author:  James Madell, Summer 2016 Intern AnalystFor a day in July, LEVEL5 shut down the office to volunteer at Waterfront Neighbourhood Centre (WNC). Serving a client base of 50 children between the ages of 6 to 12 (below our ‘typical’ client age range), we worked together to serve a BBQ lunch to fuel the kids for… Read more »

David Kincaid quoted in the Globe and Mail – “Shakeup in retailing being felt at highest levels”

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With heightened competition, digital shifts, an onslaught of e-commerce and the rise of global marketplaces, several major retailers are shaking up their top ranks (think: Sears Canada, Canadian Tire, Sobeys and Holt Renfrew). “The competitive space is shifting. What worked 10 years ago doesn’t work now,” says David Kincaid.The ferocious competitiveness and wild unpredictability of… Read more »