It is heartwarming to see the dozens of comments and congratulations from friends, colleagues and business associates on my new book. To you all, I say thank you for your support and well wishes. I most sincerely hope that this book will inspire you, and business leaders alike, to unlock the power of your organization’s most valuable asset: your brand.
35 years of witnessing the growing confusion between brand and marketing management has led me to the realization that a brand is the most misunderstood and under-leveraged asset on a company’s balance sheet. Too often, business people drastically limit their brand’s potential by focusing only on what the customer can see packaging, advertisements, promotions, price, product innovations… even the company’s name and logo. They overlook the hidden factors that shape the delivery and true value proposition of the brand. Consequently, they miss an enormous opportunity to align the entire company with the brand and experience its true power (think: revenue generation and profitable growth).
How did I come to form these perspectives? The hard way.
And that’s why I’ve written this book. I want to help business leaders re-establish their brands as assets. You may not agree with everything you read in this book. But I am not looking for you to agree with me. I’m simply trying to provide a perspective so that we can start the discussion and move towards building strong brands – in Canada and around the world.
I hope you enjoy reading THE VALUE OF A PROMISE CONSISTENTLY KEPT, and I look forward to continuing this conversation.
Purchase your copy today: http://bit.ly/1M6DT2c