A recent University of Victoria survey found that Canadians trust homegrown brands the most when it comes to making purchase decisions. Yesterday, LEVEL5 Strategy Group partner Paul Brophy went on BNN to discuss the results. He also shared three key ingredients required for any business to consistently deliver on a brand promise and therefore successfully build trust with consumers. The brand promise ingredients include: being relevant to the consumer, differentiating from the competition and being ownable by the organization.
To learn more, check out the full BNN video here: http://bit.ly/1Heq8zD