White Paper.

Measuring Business Performance From The Brand Down

FORMAT: Adobe PDF

SIZE: 1 MB

ABOUT…

  • Why the C-suite and board members of an organization must buy-in to measuring the value of a brand as part of financial reporting
  • How to embrace a brand as a business asset
  • How Canadian Tire uses a brand dashboard to measure business performance from the brand down
  • Best practices for long-term brand measurement success

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